Brand awareness: How knowledgeable are students, parents, and teachers?
Anna Vall Navés
18 February 2020
When it comes to the success of school leaver programmes, brand awareness among students and their influencers is crucial. The more school leavers and parents that know of a company and its opportunities, the more likely it is that the company’s programmes will attract top applicants. So, how much do they know about companies that offer apprenticeships? And how can these companies make their brands better known to them?
Every year at AllAboutResearch, we conduct a series of studies to determine what school leavers and influencers know about the apprenticeships market. Participants are asked either to identify the names of employers from a list (aided awareness) or to name five companies with school leaver opportunities on their own.
The data gathered from both our aided awareness and Top of the Mind research can tell us a lot. It can help us understand how successful different companies’ marketing and recr...
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